Pure For The Future underpins The Datai Langkawi’s commitment to be a sustainable business. It is based on the tenets of a circular economy, which is a move away from the current linear model of take-make-waste through the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. Our sustainability initiatives were the result of a rigorous assessment of the impact of our operations on the environment and are focused on reducing waste which would either end up in a landfill or the sea (thus ending up as pollution) by making it recyclable, upcyclable or returning it back into nature in an organic form. Visit thedataipledge.org to learn more about Pure For The Future.